Written by the Maui Snorkeling team, operating Molokini Crater, Turtle Town, and Coral Gardens tours out of Maʻalaea Harbor since 1985. Tours are led by USCG‑licensed captains aboard a USCG‑inspected passenger vessel. We spend more days in these waters than on land.
Last updated: February 2026
Upcountry Maui at a glance:
- What it is: the cooler, higher-elevation region on the slopes of Haleakalā, including Makawao, Kula, Pukalani, Olinda, and Ulupalakua.
- Why go: farm tours, local food, small-town art vibes, and big summit views—without the beach crowds.
- Don’t miss: Ocean Organic Farm & Distillery (Ocean Vodka), Ali’i Kula Lavender Farm, Surfing Goat Dairy, Makawao town, and a Haleakalā sunset.
- Bring: layers (it can be chilly + windy at elevation) and a little extra time—Upcountry is best enjoyed slowly.
Sunrise tip: Haleakalā sunrise requires a reservation for entry between 3:00 a.m. and 7:00 a.m. (sunset is a great no-alarm alternative).
Maui is often synonymous with pristine beaches, warm tropical waters, and popular tourist attractions such as the Road to Hana and Haleakalā National Park. However, nestled on the slopes of Haleakalā Volcano lies a serene, less-trodden region known as Upcountry Maui.
This part of the island offers a tranquil escape from the busier coastal areas, characterized by rolling hills, expansive views, cool breezes, and a unique blend of local culture, agriculture, and adventure. In this blog post, we’ll take you through everything that makes Upcountry Maui a must-visit, from its rich history and breathtaking landscapes to its vibrant farms and local markets.
What is Upcountry Maui?
This area refers to the region on the slopes of Haleakalā, the dormant volcano that dominates the island’s southeastern landscape. It covers several quaint towns and districts, including Kula, Pukalani, Makawao, and Olinda. This area is distinctly different from the island’s coastal regions in terms of climate, culture, and activities.
The elevation of Upcountry Maui, which ranges from 1,500 to over 4,000 feet, provides a cooler climate than the tropical warmth at sea level. The region is known for its fertile volcanic soil, making it the heart of Maui’s agricultural scene. Whether you’re a nature lover, foodie, or simply looking for a peaceful retreat, Upcountry offers an experience unlike any other part of the island.
The Cool Climate
One of the first things visitors notice upon entering Upcountry Maui is the drop in temperature. Thanks to its higher elevation, this area enjoys a cooler climate, offering a refreshing break from the humidity and heat along the coastline. With temperatures often ranging between 50 and 70 degrees Fahrenheit, it’s wise to bring a light jacket, especially if you plan to visit during the evening or early morning.
The cooler temperatures of Upcountry make it ideal for farming. Many of the island’s finest organic produce, coffee, flowers, and even wine are grown in this region. Visitors often come to experience the farms, ranches, and botanical gardens that thrive in this climate, creating a unique fusion of agriculture and tourism.
Discovering Upcountry’s Towns
Each town in Upcountry Maui has its own unique charm and attractions. Let’s explore a few of these beloved destinations:
1. Makawao: The Cowboy Town with an Artistic Twist
Makawao is one of the most iconic towns in the area. Historically known as a cowboy town (or “paniolo” town, as the Hawaiian cowboys are called), Makawao still honors its ranching roots while embracing a thriving arts community. The town’s eclectic mix of art galleries, boutique shops, and cafes creates a laid-back, artistic atmosphere.
Visitors can explore the Makawao History Museum, showcasing the town’s rich paniolo history, or stop by one of the many galleries featuring local artists. If you’re visiting in July, don’t miss the Makawao Rodeo, an annual event that celebrates the town’s paniolo heritage with bull riding, steer wrestling, and roping competitions.
2. Kula: A Farming Paradise
Further up the slopes of Haleakalā lies Kula, a picturesque farming community known for its panoramic views and agricultural bounty. The fertile volcanic soil and cool temperatures make Kula ideal for growing everything from lavender and protea flowers to fruits and vegetables. One of the most popular stops in this town is the Ali’i Kula Lavender Farm, where visitors can wander through fields of fragrant lavender, take guided tours, and even enjoy lavender-infused products like tea and scones.
For those interested in organic farming, O’o Farm offers tours that showcase its sustainable practices. Guests can pick their own produce and enjoy a farm-to-table meal prepared on-site. Kula is also home to Surfing Goat Dairy, a local favorite known for its award-winning goat cheeses and interactive farm tours.
3. Pukalani: Gateway to the Upcountry
Pukalani is often considered the gateway to Upcountry Maui, as it’s the first town you’ll pass through when heading up the slopes of Haleakalā. While smaller than other Upcountry towns, Pukalani offers sweeping views of the island, along with several parks, local shops, and restaurants, making it worth a stop.
4. Olinda: A Quiet Retreat
Tucked away further up the mountain, Olinda is a peaceful retreat that feels far removed from the island’s hustle and bustle. This small community is known for its forests, hiking trails, and cooler temperatures. Visitors seeking tranquility and outdoor adventure will find Olinda a perfect destination, with trails such as the Waihou Spring Forest Reserve offering serene hikes through eucalyptus and pine forests.
Read our full guide on Where to Stay in Maui (2026).
Photo Courtesy of Maui Guidebook
Things To Do In Upcountry Maui
As travelers increasingly seek authentic and meaningful experiences, Upcountry Maui has emerged as a sought-after destination. This region, encompassing the slopes of Haleakala volcano and the fertile plains below, showcases a different side of the island, one defined by its agricultural heritage, artistic communities, and breathtaking landscapes.
Key Attractions and Experiences
Plan for a “farm + town + big view” day. Upcountry is cooler and quieter than the coast, and it’s packed with small-town charm, local food, and panoramic Haleakalā scenery.
1. Ocean Organic Farm & Distillery (Ocean Vodka) — Kula
A top Upcountry stop that works for mixed groups: an organic farm setting, guided tastings (21+), and the open-air Farm Café with iconic views. Great for a mid-day “reset” between activities.
2. Ali’i Kula Lavender Farm — Kula
One of the most classic Upcountry experiences. Come for the gardens, cooler air, and sweeping views. It’s a perfect slower-paced stop between bigger adventures.
3. Surfing Goat Dairy — Kula
A fun, family-friendly stop with tours and tastings. If you don’t have time for a full tour, it’s still worth popping in for a quick taste and a look around the farm.
4. Upcountry Farmers Market — Kulamalu (Saturday)
If you want to “taste Upcountry” in one stop, this is it. Expect local fruit, produce, flowers, snacks, and ready-to-eat foods. Go early for the best selection.
5. Kula Botanical Garden — Kula
An easy, relaxing wander through themed garden areas. Great if you want something scenic and low-key (and a nice break from driving).
6. MauiWine — Ulupalakua
A scenic tasting stop on the “backside” of Upcountry. Pair it with Ulupalakua for a totally different view of Maui than the main Haleakalā route.
7. Haleakalā National Park (Summit & Crater)
A must-do for the views. Sunrise is famous, but sunset can be just as spectacular—without the early alarm. Bring layers: it can be cold and windy at the summit.
Sunrise planning tip: A reservation is required for entry between 3:00 a.m. and 7:00 a.m.
8. Makawao Town Stroll (art + local shops)
Finish your Upcountry day in Makawao for galleries, boutiques, and a relaxed small-town vibe. It’s an easy “walk-around” stop before you head back down the mountain.
Quick itinerary idea (4–6 hours): Farmers Market (Sat) → Lavender Farm or Goat Dairy → lunch at Ocean Farm Café → Makawao stroll → Haleakalā sunset (or head back down).
Visiting other areas of Maui? See our Best Things To Do In Maui guide!
Cultural Insights
Beyond its natural beauty and agricultural offerings, Upcountry Maui is rich in Hawaiian culture and history. The region’s connection to the land and its role in traditional Hawaiian life can be experienced through its landmarks and local events.
Ulupalakua Ranch: A Step Back in Time
Ulupalakua Ranch is one of Maui’s iconic ranching landscapes. If you’re looping through the Ulupalakua side of Upcountry, stop by the Ulupalakua Ranch Store & Grill for a casual meal and a classic Upcountry “paniolo” vibe.
The Sacred Garden of Maliko
The Sacred Garden is a peaceful nursery + sanctuary in Makawao with labyrinths and tranquil corners that are great for a quiet reset. If your Upcountry day is feeling busy, this is an easy, calming stop.
Where to Stay
While many visitors to Maui opt for beachfront resorts, staying in Upcountry offers a completely different experience. Several charming bed-and-breakfasts, guesthouses, and boutique hotels are scattered throughout the region, offering cozy accommodations with stunning island views.
- Kula Lodge: A classic Upcountry stay with cool air, big views, and rustic chalet-style lodging. Dining note: the original restaurant was affected by a fire and is currently closed; the Kula Lodge Food Truck is operating while they rebuild.
- Lumeria Maui: A wellness-focused retreat in Makawao with programming like yoga, meditation, and spa services in a peaceful garden setting—ideal if you want a slower, more restorative Upcountry stay.
Dining
Restaurants in Upcountry Maui are all about farm-fresh ingredients, cooler-weather comfort food, and memorable views. Hours and reservation policies can change quickly in Upcountry—so it’s smart to double-check the official site the day before you go.
Best for a Special Meal
- Hali’imaile General Store (Hali’imaile): One of the best-known Upcountry restaurants for a polished lunch or dinner. Great for date night, celebrations, and “one nice meal” on your trip.
Best Lunch Stops with Views
- Ocean Farm Café (Kula): On-site at Ocean Organic Farm & Distillery—an easy “food + views” win when you’re already exploring farms and gardens.
- Ulupalakua Ranch Store & Grill (Ulupalakua): Casual ranch-store lunch vibes—perfect if you’re doing the Ulupalakua/MauiWine side of Upcountry.
Breakfast, Pastry, and Coffee Stops
- Kula Bistro (Kula): A longtime local favorite for hearty breakfast and lunch.
- Grandma’s Coffee House (Keokea/Kula Hwy): Great coffee + baked goods—an easy stop on the way to the “backside” of Upcountry.
- La Provence (Kula): Outdoor French bakery vibes with pastries and crepes. For current updates, check their Facebook page.
- Komoda Store & Bakery (Makawao): Famous Upcountry treats (cream puffs + donuts). No official website—check local listings for current hours.
Casual Dinner + Drinks
- Polli’s Mexican Restaurant (Makawao): A fun, casual Upcountry dinner option.
- Mahalo Aleworks (Makawao/Kulamalu): Upcountry brewery/taproom energy—great for an easy evening stop.
- Serpico’s Pizzeria (Pukalani): Solid casual option if you want pizza or takeout in the Upcountry area.
Outdoor Adventures in Upcountry Maui
Upcountry Maui isn’t just for those seeking relaxation and scenic views. The region also offers a variety of outdoor activities for adventurers and nature enthusiasts. From horseback riding to ziplining, there’s no shortage of ways to explore the natural beauty of the area.
Horseback Riding at Piiholo Ranch
For a true paniolo experience, Piiholo Ranch in Makawao offers horseback riding tours that take you through the lush landscapes of Upcountry. Whether you’re a beginner or an experienced rider, the ranch provides a range of options, including private rides and sunset tours.
Ziplining at Skyline Eco-Adventures
For thrill-seekers, Skyline Hawaii offers zipline adventures with expansive views and a strong reputation in eco-tourism. It’s a great Upcountry-friendly activity if you want something active between farm stops.
Hiking Trails
This area of Maui has some of the island’s best cooler-climate forest walks. Two favorites:
- Waihou Spring Forest Reserve: a peaceful forest reserve with a maintained trail and fragrant eucalyptus/pine scenery.
- Polipoli Spring State Recreation Area: higher elevation trails and forest vibes (often cooler and muddier—plan accordingly).
See our Maui Hiking guide for more trails.
Photo Courtesy of Ali’i Kula Lavender Farm
Upcountry’s Role in Sustainability
As more travelers become conscious of their environmental impact, the area has emerged as a leader in sustainable tourism and agriculture. Many of the region’s farms and businesses prioritize eco-friendly practices, from organic farming to renewable energy.
O’o Farm’s Sustainable Practice
O’o Farm is a standout example of Upcountry agritourism. Their farm-to-table experiences are a memorable way to learn about Upcountry growing conditions and taste what’s fresh from the ground.
Tip: a tour booking is required to visit.
The Role of Tourism in Supporting Local Farms
Visitors to Upcountry can play an important role in supporting the local economy and sustainable agriculture by visiting family-owned farms and businesses. Many Upcountry farms offer tours, tastings, and experiences that allow guests to learn about and appreciate the hard work that goes into producing local food and products. This type of agritourism not only provides valuable income for farmers but also helps preserve the region’s agricultural heritage.
Why You Should Visit
Upcountry offers a unique blend of natural beauty, cultural history, and agricultural richness that sets it apart from other parts of the island. Whether you’re seeking adventure, relaxation, or a deeper connection to Hawaii’s land and culture, Upcountry offers an authentic experience that lets you slow down and appreciate the island’s quieter side.
From the rolling lavender fields of Kula to the art galleries of Makawao, and from the summit of Haleakalā to the fertile farmlands below, Upcountry Maui offers something for every traveler. It’s a place where you can explore the outdoors, indulge in farm-fresh cuisine, and learn about the rich history of Hawaii’s agricultural communities.
As tourism continues to evolve in Maui, Upcountry remains a vital part of the island’s identity, offering visitors a chance to experience the “other side” of Maui—one deeply connected to the land, its people, and a slower, more mindful way of life. If you’re planning a trip to Maui, don’t miss the opportunity to explore this hidden gem.
Tips for Exploring
Plan Ahead: Research attractions, check opening hours, and make reservations, especially during peak seasons.
Dress in Layers: The weather can change quickly, so be prepared for cooler temperatures and possible rain.
Support Local: Purchase products from local farms and artisans to contribute to the local economy.
Respect the Land: Be mindful of the environment and follow any guidelines or restrictions in place.
Embrace the Journey: Allow yourself to get lost in the beauty and serenity of Upcountry. Take your time, savor the moments, and create lasting memories.
Final Thoughts
Upcountry Maui is a region that invites visitors to embrace the island’s natural beauty, agricultural abundance, and cultural richness. Whether you’re wandering through lavender fields, riding horseback through rolling hills, or watching the sunrise from the summit of Haleakalā, Upcountry offers a refreshing change of pace from the typical beach vacation.
As you explore this charming region, you’ll discover that the spirit of aloha is alive and well in the small towns, family-owned farms, and wide-open spaces of Upcountry. With its unique blend of outdoor adventure, cultural experiences, and sustainable tourism, this area of Maui is a must-visit for anyone looking to experience the heart and soul of the island.
So, the next time you’re planning a trip to Maui, set aside a few days to explore the treasures of Upcountry. You’ll leave with a deeper appreciation for the island’s diverse landscapes and a newfound connection to its rich agricultural heritage. Aloha!
Want to pair Upcountry with an ocean day? If you have one extra half-day, this is the easiest add-on: read our Molokini Crater Visitor Guide (what to expect + best time of day), then browse trips that fit your schedule.
FAQs
What towns are considered Upcountry Maui?
Is Upcountry Maui worth visiting if I’m not doing Haleakalā sunrise?
Yes. Sunset at the summit can be just as spectacular without the early alarm, and Upcountry is packed with farms, gardens, food stops, and Makawao’s art-town vibe.
Do I need a reservation for Haleakalā sunrise?
What should I wear in Upcountry Maui?
Bring layers. Even if the beaches are warm, Upcountry can be cool and windy—especially at higher elevations and at the Haleakalā summit.
What’s the easiest Upcountry half-day itinerary?
What are the best Upcountry Maui restaurants?
Can kids visit Ocean Vodka Distillery?
The farm setting and café are great for groups, but tastings are for 21+. If you’re visiting with kids, plan it as a lunch stop with views rather than a tasting-focused visit.
