Maui is often synonymous with its pristine beaches, warm tropical waters, and popular tourist attractions like the Road to Hana and Haleakalā National Park. However, nestled on the slopes of the Haleakalā volcano lies a serene and less-trodden region known as Upcountry Maui.
This part of the island offers a tranquil escape from the busier coastal areas, characterized by rolling hills, expansive views, cool breezes, and a unique blend of local culture, agriculture, and adventure. In this blog post, we’ll take you through everything that makes Upcountry Maui a must-visit, from its rich history and breathtaking landscapes to its vibrant farms and local markets.
What is Upcountry Maui?
Upcountry Maui refers to the region on the slopes of Haleakalā, the dormant volcano that dominates the island’s southeastern landscape. It covers several quaint towns and districts, including Kula, Pukalani, Makawao, and Olinda. This area is distinctly different from the island’s coastal regions in terms of climate, culture, and activities.
The elevation of Upcountry Maui, which ranges from 1,500 to over 4,000 feet, provides a cooler climate compared to the tropical warmth found at sea level. The region is known for its fertile volcanic soil, making it the heart of Maui’s agricultural scene. Whether you’re a nature lover, foodie, or simply looking for a peaceful retreat, Upcountry offers an experience unlike any other part of the island.
The Cool Climate of Upcountry Maui
One of the first things visitors notice upon entering Upcountry Maui is the drop in temperature. Thanks to its higher elevation, this area enjoys a mild, cooler climate, which offers a refreshing break from the humidity and heat found along the coastline. With temperatures often ranging between 50 to 70 degrees Fahrenheit, it’s wise to bring a light jacket, especially if you plan to visit during the evening or early morning.
The cooler temperatures of Upcountry make it ideal for farming. Many of the island’s finest organic produce, coffee, flowers, and even wine are grown in this region. Visitors often come to experience the farms, ranches, and botanical gardens that thrive in this climate, creating a unique fusion of agriculture and tourism.
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Discovering Upcountry’s Towns
Each town in Upcountry Maui has its own unique charm and attractions. Let’s explore a few of these beloved destinations:
1. Makawao: The Cowboy Town with an Artistic Twist
Makawao is one of the most iconic towns in Upcountry Maui. Historically known as a cowboy town (or “paniolo” town, as the Hawaiian cowboys are called), Makawao still honors its ranching roots while embracing a thriving arts community. The town’s eclectic mix of art galleries, boutique shops, and cafes creates a laid-back, artistic atmosphere.
Visitors can explore Makawao History Museum, showcasing the town’s rich paniolo history, or stop by one of the many galleries featuring local artists. If you’re visiting in July, don’t miss the Makawao Rodeo, an annual event that celebrates the town’s paniolo heritage with bull riding, steer wrestling, and roping competitions.
2. Kula: A Farming Paradise
Further up the slopes of Haleakalā lies Kula, a picturesque farming community known for its panoramic views and agricultural bounty. The fertile volcanic soil and cool temperatures make Kula ideal for growing everything from lavender and protea flowers to fruits and vegetables. One of the most popular stops in this town is the Ali’i Kula Lavender Farm, where visitors can wander through fields of fragrant lavender, take guided tours, and even enjoy lavender-infused products like tea and scones.
For those interested in organic farming, O’o Farm offers tours that showcase its sustainable practices. Guests can pick their own produce and enjoy a farm-to-table meal prepared on-site. Kula is also home to Surfing Goat Dairy, a local favorite known for its award-winning goat cheeses and interactive farm tours.
3. Pukalani: Gateway to the Upcountry
Pukalani is often considered the gateway to Upcountry Maui, as it’s the first town you’ll pass through when heading up the slopes of Haleakalā. While smaller in size compared to other Upcountry towns, Pukalani offers sweeping views of the island and has a number of parks, local shops, and restaurants that make it worth a stop.
4. Olinda: A Quiet Retreat
Tucked away further up the mountain, Olinda is a peaceful retreat that feels far removed from the hustle and bustle of the island. This small community is known for its forests, hiking trails, and cooler temperatures. Visitors seeking tranquility and outdoor adventure will find Olinda to be a perfect destination, with trails like Waihou Spring Forest Reserve offering serene hikes through eucalyptus and pine forests.
Photo Courtesy of Maui Guidebook
Upcountry Exploration: A Rising Trend
As travelers increasingly seek authentic and meaningful experiences, Upcountry Maui has emerged as a sought-after destination. This region, encompassing the slopes of Haleakala volcano and the fertile plains below, showcases a different side of the island, one defined by its agricultural heritage, artistic communities, and breathtaking landscapes.
Key Attractions and Experiences
Upcountry Maui presents a myriad of attractions and activities to immerse yourself in its unique charm:
• Ali’i Kula Lavender Farm: Ali’i Kula Lavender Farm is a highlight of Kula’s agricultural scene. Nestled on the slopes of Haleakala, this sprawling 13.5-acre lavender farm is a feast for the senses. Stroll through rows of fragrant lavender, enjoy panoramic views of the coastline, and learn about the farm’s sustainable practices. Don’t miss the gift shop, brimming with lavender-infused products, from essential oils to gourmet treats.
• Surfing Goat Dairy: Prepare to be delighted at this family-owned goat dairy, where playful goats roam freely and delicious cheeses are handcrafted. Join a guided tour to witness the cheese-making process, interact with the goats, and sample their award-winning creations. You might even catch a glimpse of the goats “surfing” on their specially designed platforms!
• MauiWine: One of the most unexpected attractions in Upcountry Maui is MauiWine, located in the historic Ulupalakua Ranch. Indulge in the flavors of Maui’s unique terroir at this historic winery, nestled amidst picturesque vineyards. Take a guided tour to learn about the winemaking process, from grape to glass, and savor a tasting of their diverse selection of wines. The scenic grounds also offer opportunities for picnics and leisurely strolls.
• Upcountry Farmers Market: Immerse yourself in the vibrant local culture at this bustling market, held in various Upcountry towns throughout the week. Discover a bounty of fresh produce, locally sourced meats and seafood, artisanal crafts, and mouthwatering prepared foods. Engage with the friendly vendors and gain insight into Maui’s agricultural traditions.
• Kula Botanical Garden: Embark on a botanical journey through this beautifully landscaped garden, home to a diverse collection of plants from around the world. Wander through themed gardens, including a protea garden, orchid house, and native Hawaiian plant section. The stunning views of the surrounding Upcountry landscape add to the allure.
• Haleakala National Park: No visit to Upcountry Maui would be complete without exploring the breathtaking landscapes of Haleakalā National Park. The park is home to the island’s highest peak, Haleakalā, which towers over 10,000 feet above sea level. It’s famous for its otherworldly crater, volcanic landscapes, and stunning sunrises.
The Haleakalā Sunrise is a bucket-list experience for many visitors, as the view from the summit as the sun rises above the clouds is nothing short of magical. Be sure to make a reservation beforehand, as access to the summit for sunrise is limited. For those who prefer a more leisurely experience, visiting the summit at sunset is equally spectacular.
Hiking trails like the Sliding Sands Trail and Halemau’u Trail allow visitors to explore the unique volcanic terrain. At the same time, more adventurous travelers might opt for a bike tour that descends from the summit to the base of the mountain.
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Cultural Insights in Upcountry Maui
Beyond its natural beauty and agricultural offerings, Upcountry Maui is rich in Hawaiian culture and history. The region’s connection to the land and its role in traditional Hawaiian life can be experienced through its landmarks and local events.
Ulupalakua Ranch: A Step Back in Time
Established in the 1800s, Ulupalakua Ranch is one of Maui’s oldest working ranches and offers a fascinating glimpse into the island’s ranching history. Visitors can tour the ranch, learn about the paniolo (Hawaiian cowboys), and even enjoy a meal at the Ulupalakua Ranch Store & Grill, which serves locally sourced beef and lamb.
The Sacred Gardens of Maliko
Located in the heart of Makawao, the Sacred Gardens of Maliko offers a peaceful retreat for meditation and reflection. The gardens feature labyrinths, meditation spots, and a variety of tropical plants. Visitors seeking a spiritual connection to the island’s land and culture will find this to be a calming and enlightening experience.
Where to Stay in Upcountry Maui
While many visitors to Maui opt for beachfront resorts, staying in Upcountry offers a completely different experience. Several charming bed-and-breakfasts, guesthouses, and boutique hotels can be found throughout the region, offering cozy accommodations with stunning island views.
• Kula Lodge & Restaurant: Perched high on the slopes of Haleakalā, Kula Lodge is a popular choice for those seeking a peaceful retreat with breathtaking views. The lodge features rustic, cabin-like accommodations and a restaurant that offers farm-to-table dining.
• Lumeria Maui: For a more luxurious stay, Lumeria Maui is a wellness retreat located in Makawao that focuses on holistic living. The retreat offers yoga, meditation, and wellness programs in a serene environment surrounded by lush gardens and panoramic views of the island. Lumeria is perfect for travelers looking to unwind, recharge, and connect with the peaceful energy of Upcountry Maui.
Photo Courtesy of Ali’i Kula Lavender Farm
Dining in Upcountry Maui
Upcountry Maui offers a delightful range of dining experiences, often featuring fresh, locally sourced ingredients. Whether you’re looking for a quick bite or a farm-to-table meal, the region’s restaurants and cafes highlight the island’s agricultural bounty.
• Kula Bistro: A local favorite, Kula Bistro is known for its hearty, homestyle dishes using fresh produce from nearby farms. The menu includes everything from sandwiches and pasta to seafood and desserts. Their welcoming atmosphere and generous portions make it a popular stop for both locals and visitors.
• La Provence: If you’re craving French-inspired cuisine, La Provence in Kula offers a delightful menu of freshly baked pastries, quiches, and crepes. With its charming outdoor seating and mountain views, it’s the perfect spot for a relaxing breakfast or brunch.
• Hali’imaile General Store: A staple in the Upcountry dining scene, Hali’imaile General Store is a celebrated restaurant located in a historic plantation building. The restaurant’s fusion of Hawaiian and international flavors has made it a favorite for both casual meals and special occasions. Be sure to try their signature dishes like the Sashimi Napoleon or the macadamia nut-crusted fish.
Outdoor Adventures in Upcountry Maui
Upcountry Maui isn’t just for those seeking relaxation and scenic views. The region also offers a variety of outdoor activities for adventurers and nature enthusiasts. From horseback riding to ziplining, there’s no shortage of ways to explore the natural beauty of the area.
Horseback Riding at Piiholo Ranch
For a true paniolo experience, Piiholo Ranch in Makawao offers horseback riding tours that take you through the lush landscapes of Upcountry. Whether you’re a beginner or an experienced rider, the ranch provides a range of options, including private rides and sunset tours.
Ziplining at Skyline Eco-Adventures
For thrill-seekers, Skyline Eco-Adventures offers exhilarating zipline tours in the Upcountry region. Soar through the treetops and enjoy panoramic views of the island as you glide from one platform to another. The company is known for its commitment to sustainability, making it a great option for eco-conscious travelers.
Hiking Trails in Upcountry Maui
Upcountry Maui is home to several scenic hiking trails that offer everything from short, leisurely walks to more challenging treks. As mentioned earlier, Waihou Spring Forest Reserve is a favorite for those looking for a peaceful hike through fragrant eucalyptus forests. The Polipoli Spring State Recreation Area is another great option for hiking, with trails that take you through dense forests and offer sweeping views of the island.
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Upcountry’s Role in Sustainability
As more travelers become conscious of their environmental impact, Upcountry Maui has emerged as a leader in sustainable tourism and agriculture. Many of the region’s farms and businesses prioritize eco-friendly practices, from organic farming to renewable energy.
O’o Farm’s Sustainable Practice
One of the best examples of sustainable agriculture in Upcountry is O’o Farm. This eight-acre farm focuses on organic, regenerative farming methods, producing everything from coffee to vegetables without the use of harmful pesticides or synthetic fertilizers. The farm also offers educational tours that highlight the importance of sustainability in maintaining Maui’s delicate ecosystem.
The Role of Tourism in Supporting Local Farms
Visitors to Upcountry can play an important role in supporting the local economy and sustainable agriculture by visiting family-owned farms and businesses. Many Upcountry farms offer tours, tastings, and experiences that allow guests to learn about and appreciate the hard work that goes into producing local food and products. This type of agritourism not only provides valuable income to farmers but also helps preserve the agricultural heritage of the region.
Why You Should Visit Upcountry Maui
Upcountry Maui offers a unique blend of natural beauty, cultural history, and agricultural richness that sets it apart from other parts of the island. Whether you’re seeking adventure, relaxation, or a deeper connection to Hawaii’s land and culture, Upcountry provides an authentic experience that allows you to slow down and appreciate the island’s quieter side.
From the rolling lavender fields of Kula to the art galleries of Makawao, and from the summit of Haleakalā to the fertile farmlands below, Upcountry Maui offers something for every traveler. It’s a place where you can explore the outdoors, indulge in farm-fresh cuisine, and learn about the rich history of Hawaii’s agricultural communities.
As tourism continues to evolve in Maui, Upcountry remains a vital part of the island’s identity, offering visitors a chance to experience the “other side” of Maui — one that is deeply connected to the land, its people, and a slower, more mindful way of life. If you’re planning a trip to Maui, don’t miss the opportunity to explore this hidden gem.
Tips for Exploring Upcountry Maui
Plan Ahead: Research attractions, check opening hours, and make reservations, especially during peak seasons.
Dress in Layers: The weather can change quickly, so be prepared for cooler temperatures and possible rain.
Support Local: Purchase products from local farms and artisans to contribute to the local economy.
Respect the Land: Be mindful of the environment and follow any guidelines or restrictions in place.
Embrace the Journey: Allow yourself to get lost in the beauty and serenity of Upcountry. Take your time, savor the moments, and create lasting memories.
Final Thoughts
Upcountry Maui is a region that invites visitors to embrace the island’s natural beauty, agricultural abundance, and cultural richness. Whether you’re wandering through lavender fields, riding horseback through rolling hills, or watching the sunrise from the summit of Haleakalā, Upcountry offers a refreshing change of pace from the typical beach vacation.
As you explore this charming region, you’ll discover that the spirit of aloha is alive and well in the small towns, family-owned farms, and wide-open spaces of Upcountry Maui. With its unique combination of outdoor adventure, cultural experiences, and sustainable tourism, Upcountry Maui is truly a must-visit destination for anyone looking to experience the heart and soul of the island.
So, the next time you’re planning a trip to Maui, set aside a few days to explore the treasures of Upcountry. You’ll leave with a deeper appreciation for the island’s diverse landscapes and a newfound connection to its rich agricultural heritage. Aloha!
