Maui Snorkeling announces new Reef-Friendly Initiative with the help of Sun Bum to protect Molokini Crater

Bans the use of sunscreens containing Oxybenzone and Octinoxate on all whale watching, SNUBA, and snorkeling tours to Molokini Crater, Coral Gardens, and throughout Maui.


Maui Snorkeling is pleased to announce a new reef-friendly initiative combining Maui Snorkeling’s passionate and loyal snorkeling, whale watching and SNUBA customers with Sun Bum’s world-class sun care products. As part of the initiative, Sun Bum will become the exclusive reef-friendly sun care product supplier to all Maui Snorkeling tours.

Maui Snorkeling and their 53-foot, 49-passenger boat, named the Lani Kai, will provide Sun Bum’s Zinc-based Mineral sunscreen lotion with Broad Spectrum SPF 50 to all passengers on every snorkeling tour, SNUBA dive, and whale watching trip in Maui. The Zinc-based Mineral sunscreen is free of oxybenzone and octinoxate, which studies have shown causes the bleaching of coral reefs and a variety of ecological issues to marine life.

Sun Bum Reef Friendly

“When we acquired the Lani Kai, our first goal was to ensure that we were the best environmental stewards that we could be and we committed ourselves to leaving Maui and the Molokini Crater in a better position than before we arrived,” said Mark Elmore, Maui Snorkeling’s President and CEO. “Having the ability to work with an environmentally-committed brand like Sun Bum is a tremendous opportunity and we could not be happier to share their Mineral sun care line with all of our customers.”

As an indication of their commitment to reef-friendly practices, Maui Snorkeling has also committed to providing complimentary sunscreen to all of their customers on every snorkeling, whale watching, and SNUBA tour that they run throughout Maui.

“Maui Snorkeling’s Reef-Friendly Initiative represents a powerful commitment to the protection of Maui, the Molokini Crater, and to the environment overall. As an organization championing the responsible use of Maui and Hawaii’s natural resources, we are thrilled to see Maui Snorkeling and the Lani Kai take the lead,” said Toni Marie Davis, Executive Director at Activities & Attractions Association of Hawaii.

Additionally, Maui Snorkeling will make Sun Bum Mineral sunscreen available for purchase on the Lani Kai.

About Maui Snorkeling
Maui Snorkeling is a snorkeling, whale watching and SNUBA company that pilots the 49-passenger Lani Kai out of Maalaea Harbor in Kahului. The Lani Kai is a 53-foot, double-decked, catamaran that has been running tours to Molokini Crater, Coral Gardens, Turtle Town and various locations around Maui since 1998. Learn more at and follow us on Twitter @mauiSnorkeling, on Instagram @mauisnorkeling and Facebook.